Poland: TVN Q3 boosted by strong content
November 6, 2014
Q3 revenues for TVN, the Polish commercial television network, increased by 7.1 per cent resulting in 3.2 per cent nine months growth and reflecting the strong performance of the autumn programming schedule at the opening of the season coupled with continuing strong contribution of Premium TV.
Advertising related revenues accelerated as expected and grew by 8.3 per cent in the third quarter with a year-to-date improvement reaching 4.9 per cent – TVN is on track to meet the full year mid‑single digit growth target.
TVN main channel outperformed the other main stations on the opening of the autumn high season in September – a result of the programming dominating 70 per cent of the time slots and reaching audience shares in the commercial target group of 14.7 per cent in all day and 16.7 per cent in peak time. TVN channels portfolio all day audience share in the commercial target groupgrew year‑on-year to 21.9 per cent in the third quarter driven by a rebound of the main channel as well as strong results of TVN7, TTV and TVN24 BiŚ.
nC+ – the strategic associate of TVN – reported 2.15 million post-paid subscribers at the end of September, with monthly year-to-date ARPU up by 4 per cent to PLN 68.0 (€16m) and revenues of PLN 1,606 million in the first nine months of the year. EBITDA for the period arrived at PLN 280 million with the TVN share of nC+ profit amounting to PLN 26.4 million.
Markus Tellenbach, Chief Executive Officer commented: ”The strong performance of our schedule in September and October confirms TVN audience leadership position driven by our own in-house productions. At the same time Premium TV, our advertising brokerage service, continues its sound growth profile and increasingly contributes our advertising related revenue which accelerated in line with expectations and grew by 8.3 per cent in the third quarter. Therefore, with nine-month growth rate of 4.9 per cent, we confirm previously given guidance of mid-single digit increase of advertising related revenue for the full year.”