Sky Movies launches Christmas campaign
November 7, 2014
Sky Movies is inviting families to ‘Step into the adventure’ this Christmas with its new campaign promoting the films premiering on the platform this December.
Debuting during The X Factor ad-break on November 8th, the advert’s starring family are transformed into a variety of animated versions of themselves and taken on a journey though the famous movie worlds that join Sky Movies over the festive period, coming face-to-face with characters from Muppets Most Wanted, The Amazing Spider-Man 2, The Lego Movie and Frozen.
“Enjoying movies with the family is a big part of Christmas so we decided to bring some of them to life this year. We are very proud that Disney, Warner Bros and Sony have allowed us to work with their creative talent to create special scenes with these iconic characters for our new Christmas ad campaign,” said Ian Lewis, director, Sky Movies.