China: DHX, CNTV launching children’s VoD service
November 10, 2014
DHX Media, a key player in the creation of content for families and children, has entered into a cooperation agreement with China National Television (CNTV), the new-media broadcast division of China Central Television (CCTV), China’s state broadcaster, to launch a new streaming service exclusively dedicated to offering DHX’s children’s entertainment content across multiple platforms nationally in China.
In the revenue sharing deal, DHX will provide more than 700 half hours of children’s content initially for the new service, which is expected to offer VoD and SVoD services. Some of the series DHX will be providing in Mandarin for the new streaming service include, Teletubbies, Inspector Gadget, Madeline and Sonic the Hedgehog. The as-yet-unnamed service will be available nationally in the People’s Republic of China (excluding Hong Kong S.A.R., Macau S.A.R. and Taiwan) in the near future.
DHX President and Chief Operating Officer, Steven DeNure, commented: “Launching a new children’s streaming service with China’s official state broadcaster represents a tremendous opportunity to deliver DHX brands to a massive, emerging market.”