Limelight Networks, a specialist in digital content delivery, has announced the Limelight Orchestrate Solution for gaming. The cloud-based solution offers an integrated approach supporting the development, promotion, distribution, play, and update of games for a global audience.
Nintendo of Europe has taken on the herculean task of integrating numerous regional websites in eight languages. Its legacy production environment and content management system imposed major challenges, causing web pages to load slowly and prohibiting them from having complete control over their own content.
“We use our websites to promote our games to millions of consumers across 22 countries around the globe, including the UK, South Africa, Portugal, and Russia,” said Enis Sari, manager online service team, European Online and CRM, Nintendo Europe. “We needed a powerful platform to deliver a superior web video streaming experience with which to promote our brands. Limelight’s solution has improved our viewers’ experience with flawless, scalable HD video delivery across all of our sites.”
The Orchestrate solution addresses the delivery and distribution issues inherent in publishing and developing games. The solution allows publishers to reach global audiences quickly, reliably, and without game day – or play – disruption. It also easily enables the management of large game files, updates, and downloadable content (DLC), user-generated content (UGC), and multi-device video delivery.
“The majority of console and PC games are now digitally distributed. Game releases have become major international events with millions of players worldwide,” said Kirby Wadsworth, CMO, Limelight Networks. “Games themselves are now deeply sophisticated, with elaborate HD graphics and special effects dramatically increasing file sizes and bandwidth requirements. UGC brings an entirely new layer of complexity.”
“The unfortunate fact is,” Wadsworth continued, “that the public Internet is simply too slow and unpredictable to support the volume and intricacies of this kind of traffic. Limelight’s experience in gaming, our integrated high performance cloud storage, and the massive scale and performance of our private digital content delivery network, set us apart as a strategic partner for game developers.”