US DTH operator DirecTV has become the first multi-channel video provider to offer 4K Ultra-HD programming direct to customers’ TVs.

Available immediately, DirecTV is offering a variety of new releases, popular films and nature documentaries in 4K, teaming up with Samsung as its exclusive CE 4K UHD launch partner. Customers who have DirecTV’s Genie HD DVR will be able to watch 4K programming on supporting 2014 Samsung UHD TVs.

“For more than 20 years, DirecTV has been changing the way people watch TV as the first to move the industry from analogue to digital to HD and now the ultimate TV experience with 4K TV,” said Romulo Pontual, executive vice president and CTO, DirecTV. “The picture quality and depth of detail that 4K provides is nothing short of remarkable and we will continue to expand our 4K line-up as consumer demand grows and evolves.”

At launch, DirecTV has nearly 20 movies from both Paramount Pictures and K2 Communications with more titles to be announced soon.

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