TV production company Bear Grylls Ventures and UK independent factual content provider Barcroft Media have teamed up to launch a new YouTube channel.
‘Bear Grylls Adventure’ will launch on November 28th and will feature adventure-themed content from around the world.
‘Bear Grylls Adventure’ features all new and original Bear Grylls content with clip introductions and behind the scenes insights from the man himself. In addition to these bespoke shorts that Grylls will create for the channel, ‘Bear Grylls Adventure’ will also feature long form adventure content licensed from third party broadcast, distribution and production partners.
“We’re thrilled to be working with Bear Grylls to bring his amazing brand of adventure, survival and extreme sports to YouTube’s global audience” said Sam Barcroft, CEO and founder of Barcroft Media. “Combining world class talent like Bear with Barcroft Media’s ability to reach huge global audiences on YouTube is a no-brainer. Bear Grylls has developed a huge legion of fans around the world, all of whom are native online video consumers. We’re looking forward to making Bear Grylls Adventure the leading channel in its field.”