Mood Media, the global player in Experience Design, has formed partnership with Shazam that includes the official launch of Shazam In-Store, a location-based mobile marketing product.
Shazam-In Store, part of Shazam’s larger expansion strategy into consumer-facing environments, is integrated into the existing Shazam app and offers brands the opportunity to connect to Shazam’s more than 100 million monthly active users. The solution is the first to use Mood’s Presence signal, and connects to consumers’ devices via an inaudible digital watermark through retailers’ overhead music systems. In order for it to connect, first, a customer must activate the Shazam app to identify a song or audio message. Then, the app will recognise the watermark and deliver the requested song information and the business’ targeted content directly to the customer’s mobile device.
“Proprietary apps for mobile devices are expensive to develop and are often underutilised by customers, but Shazam’s massive user base allows businesses to benefit from a high probability of connecting with customers through that platform,” said Ken Eissing, President of Mood Media, North America. “Shazam In-Store provides a one-of-a-kind, cost-effective solution that lowers the threshold for brands to execute on an interactive mobile marketing strategy.”
“Shazam In-Store builds on the magic of Shazam by giving users one-touch access to targeted interactive content from retailers and brands, without the need to search or type,” said Rich Riley, Chief Executive Officer, Shazam. “Retailers can now utilize the Shazam Platform to create local mobile experiences for their customers.”
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