MTG’s online streaming service Viaplay has entered into a partnership with Swedish telco Tele2, enabling Tele2 to offer Viaplay to its 3.7 million Swedish mobile and mobile broadband subscribers. The deal increases both the reach and availability of Viaplay.
The partnership is the first of its kind for Viaplay. Both new and existing Tele2 customers will have the option to include Viaplay in their subscription from the end of January 2015.
Over the last year, Viaplay has signed a number of agreements with consumer platforms such as Samsung, Xbox One, PlayStation 4 and Chromecast, in order to increase the availability of the service. Viaplay is available on a wide range of internet connected devices including personal computers, tablets, mobile phones, smart TVs and gaming consoles. The initiative introduces a new type of agreement with distributors, and is an additional way forward to increase consumer access to Viaplay’s leading offering of series, movies, kids content, and live sports.
“This deal is very positive for Viaplay, as we are now able to offer our great series, movies, sports, and kids content in more ways and to more people than before,” noted Rikard Steiber, CEO Viaplay.
“The demand for mobile data and streaming services is increasing and we look forward to offering our residential customers the best selection of series and films,” added Samuel Skott, Head of Customer and product design, Tele2 Sweden.
“At MTG we know that great content and consumer choice is the key to success. This partnership marries constant availability and content for our customers. Agreements like this one are something we are pursuing moving forward,” advisedJørgen Madsen Lindemann, MTG President and CEO.