Channel 4 has launced its new TV programme sales website which feature the content the broadcaster offers for sale to other linear broadcasters in the UK and Ireland.
The site includes a searchable catalogue together with programme information and links to view programmes via 4oD for screening, enabling broadcaster programming teams to more easily explore the shows available
Additionally, accompanying the launch will be a brand new brochure showcasing a selection of programmes from the catalogue – including iconic brands such as Skins, Ali G, Made in Chelsea and Four in a Bed.
The launch builds on Channel 4’s long-standing UK programme distribution activity – combining the licensing of its extensive programme archive, with more recent shows sold in partnership with independent producers.
Channel 4 Head of Distribution Carl Pfeiffer commented: “The launch of our website and brochure is an exciting time. As well as facilitating our existing relationships with broadcasters, I believe this can help us work with more producers across the sector who are looking to grow revenue. Channel 4 Distribution is a significant part of our commercial activity and it’s great to be able to shout even louder about it. ”