Digitalsmiths, a TiVo company, and specialist in personalised content search and recommendations, has launched Seamless Insight, a reporting and analytics platform. Seamless Insight provides video service providers actionable visibility to optimise targeted content promotions that increase average revenue per user (ARPU) and improve viewer engagement.
As personalised content discovery features expand, video service providers face massive increases in the volume and variety of data available regarding viewer interactions. Seamless Insight enables operators to analyse and operationalise that massive volume of personalised viewer data to quickly drive increased revenue per user. This unprecedented targeting dramatically increases the performance of cross-platformincreases in ARPU for video service providers.
“We’ve spent years improving the personalised content discovery experience and we’ve demonstrated time and time again that video providers are not leveraging their data to optimise and further innovate the TV experience,” said Chris Ambrozic, Senior Director of Product at Digitalsmiths. “In order to address these ongoing lost opportunities, we built an analytics platform that advances the content discovery process and provides our customers with a tool to increase revenue by promoting content that is vastly more appealing to their subscribers, ultimately leading to greater trust with their subscribers.”