Advanced Television

South America TV boost for Formula E

December 3, 2014

By Colin Mann

America TV and Channel 4 Uruguay will televise live coverage of the FIA Formula E Championship – the electric single-seater car race series inaugurated by motorsport’s governing body – for the upcoming South American races in Uruguay and Argentina.

America TV, a free-to-air public channel in Argentina, will broadcast live action of the Buenos Aires ePrix on January 10 2015 – alongside Channel 4 Uruguay, which will air live coverage from the Punta del Este ePrix on December 13 2014.

Ali Russell, Director of Media at Formula E, said South America was a continent with a great motorsport tradition. “We want to ensure people can tune-in to watch an exciting new series like Formula E.”

Luciano Andres Foppoli, Executive Producer at America TV, said: “America TV is proud to announce its strategic partnership with Formula E. We share the same entertainment values and support the development of the latest electrical technologies.”

Mario Uberti, Sports Manager and Producer at Channel 4 Uruguay, said: “At Channel 4 Uruguay we are delighted with the agreement that enables us to show, on open free-to-air TV, the Punta del Este race on December 13. We warmly welcome the future that carries with it Formula E.”

America TV & Channel 4 Uruguay join the list of previously announced broadcasters including FOX Sports, TV Asahi and ITV4 who have all committed to showing coverage of Formula E races.

The FOX Sports deal alone covers 88 territories around the world and a potential global audience of 180 million households, whilst TV Asahi boasts a household reach of 51.4 million. ITV4 is available to almost 26.2 million homes in the UK with an estimated weekly audience of 10.6 million. Further TV rights deals will be announced in the coming weeks.

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