Advanced Television

Vidible acquisition boosts AOL’s video content management

December 3, 2014

AOL has acquired Vidible, a specialist in cross-screen video management and exchange platform for buyers and sellers of digital media, for an undisclosed sum. The acquisition further extends AOL’s leadership position in video content management and syndication, and creates the most comprehensive set of video content management tools in the marketplace for creators and publishers.

Vidible’s cross-screen platform offers a self-service set of tools and exchange capabilities with robust real time reporting for content creators and publishers. Content creators use the platform to expand distribution reach and increase monetisation options of their video content, while publishers in need of contextually relevant videos for their sites use Vidible to source and manage content, which engages audiences and creates new advertising based revenue streams.

With the acquisition, AOL says it:

  • Expands its video stack with new video content management tools

  • Increases availability and management of premium video globally to publishers and content owners via a self-serve platform

  • Adds a video content exchange that will seamlessly plug into AOL’s monetisation platforms, including ONE by AOL

  • Adds an A+ team of proven operators and top-notch product and technical leaders

“AOL is focused on transforming the digital media environment by creating an open marketplace for video,” said Dermot McCormack, President of AOL Video and Studios. “We are thrilled to welcome the Vidible team to AOL as we accelerate our mission of providing our partners the platform and tools they need to better create, curate, syndicate and monetise their content across the globe.”

The addition of Vidible’s global platform to AOL Video’s offering, including premium original content, programming and publishing partner network, will create the most comprehensive set of tools in the marketplace for its partners to offer a highly differentiated experience optimising yield and expanding premium reach for both.

“We’re excited to be joining AOL, a company that is at the forefront of video,” said Tim Mahlman, President and Co-founder of Vidible. “The combination of AOL Video and Vidible accelerates our vision of making content management and syndication available to video content creators and publishers everywhere.”

Categories: Ads, Advertising, Articles, Business, Content, M&A, Premium, Video, VOD, Work flow