Newly launched Nordic advertising solutions provider, AdVirtuous, and Videology, the video advertising platforms, are partnering to bring programmatic video advertising solutions to advertisers, agencies and media companies in the Nordics. Working together, the two companies will be enabling the hundreds of publishers, premium brands and innovative agencies in the Nordic region to benefit from solutions that deliver smarter advertising decisions.
At launch, Advirtuous will offer both managed services from its operations in Norway, Denmark, Sweden and Finland, as well as support for self-service operations for Nordic-region clients of Videology’s range of solutions. Videology’s product-set – Campaign Engine, Audience Engine and Revenue Engine – addresses the management, measurement and optimization of targeted digital video and TV advertising.
“Our mission at Advirtuous is to provide effective and high-performance advertising solutions to empower premium Nordic publishers, agencies and advertisers, and to help them better communicate and connect with consumers in these markets,” said Espen Moen, Founder and Managing Director, Advirtuous. “This partnership with Videology is in-line with our goal of establishing ourselves as the leading player in the Nordic programmatic eco-system.”