93% of viewers impressed by 4K

sony-4k-ultraStrategy Analytics says that consumer awareness of Ultra-HD or 4K television is growing steadily, and that 93 per cent of those who have seen the technology in action have found it ‘extremely or somewhat’ impressive.

Strategy Analytics’ latest ConsumerMetrics survey conducted with 2,001 US-based participants during November. The percentage of respondents who are aware of the term ‘Ultra HD’ rose from 39 per cent in January 2014 to 57 per cent in November. Awareness of the other terms, ‘4K TV’ and ‘UHD’, has also risen but remains lower than ‘Ultra HD’.

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