The International Olympic Committee (IOC) has unanimously approved the creation of an Olympic Channel.
It adopted the recommendation following a Feasibility Study that suggested the creation of an Olympic Channel was a viable opportunity for the IOC:
To provide a platform for the continuous exposure of Olympic sports and athletes beyond the Olympic Games period and help create anticipation while providing opportunities to “relive the experience” after the Games
To continuously highlight the relevance of the Olympic ideals to the challenges of today’s world
To provide a platform for sharing the IOC´s very rich patrimonial assets and archives with the world, and create additional value and additional content for the IOC archives
As a matter of priority, to engage the young generations around the world using methods that are relevant to them, building understanding, entertainment and education
To provide a platform for bidding cities during the bidding phase
The Channel will be a worldwide ‘digital only’ offering, based on the linear programming concept and funding originally outlined in the Feasibility Study.