PlayKids expands to China
December 12, 2014
Movile, the mobile platform in Latin America and creator of children’s entertainment platform, PlayKids, is officially launching the app in China on iPhone, iPad and iPod Touch. PlayKids helps parents tackle playtime and more through age appropriate, educational and trusted content.
In China, PlayKids will feature top Chinese shows like Dinobob, Mumu Tribe, Our Friend Xiong Xiaomi, Rubi, Beva Songs, Ben Rat, Wild Baby Animal Explorers and also global titles like Octonauts, Musti and Fireman Sam. As an added feature for parents and kids in PlayKids’ 26 existing countries, the platform is offering popular TV series such as Zou, Pingu, Olivia, Rupert Bear and Roary the Racing Car. Additionally, PlayKids released a limited-time winter edition packed with classic carols like Jingle Bells, sleigh rides with PlayKids’ Mascot Lupi and his reindeer and a new batch of hidden characters and animals.
“With more and more children using apps on mobile devices, it was imperative that we offer relevant, secure and frequently updated educational content to meet the needs of parents and kids alike,” says Eduardo Henrique, Head of Global Expansion at PlayKids. “As a parent myself, I know that children want fun and engaging content. So by launching in China and updating PlayKids worldwide, we’re able to satisfy and reach millions of more families in a trusting and safe way.”