US subs avoiding costly bundling
December 12, 2014
New data from Marchex, a mobile advertising technology company, reinforces the perception that Americans are increasingly tending to ‘shave’ or ‘cut the cord’ with cable providers in order to stream their favourite shows over the Internet
To understand at scale what kinds of TV services Americans are willing to pay for, Marchex used its Call Analytics platform, which has processed anonymous data from
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