ContentWise, the personalisation, discovery and recommendations software for digital TV content, has had a breakthrough 2014, with a dramatic increase in new customer deployments leading to a 400 per cent surge in sales. More than 20 deployments of ContentWise were made in 2014 with some of the world’s leading operators, including maxdome, TIM Brasil and Sky Italia.
ContentWise’s partnerships played a key role in achieving such growth in 2014. Thanks to Ericsson as both a technology and business partner, the ContentWise solution is pre-integrated with the Mediaroom and MMP platforms. ContentWise is also pre-integrated with leading IPTV, cable and content management platforms such as Minerva Networks, ADB, Nordija, ThePlatform and UUX to bring personalisation to any screen.
“The investment we have made in our product and overall business strategy means that 2014 has been an incredible year for us,” said Paolo Bozzola, CEO, ContentWise. “Personalisation is playing a key role in in the multiscreen landscape, and will continue to do so as we head in to 2015. As more and more companies turn to us to keep their viewers engaged, it seems that our approach to personalisation is really paying off.”
“With the debut of ContentWise 5, the latest version of our personalisation, discovery and recommendations solution, we made a bold transition from a recommender engine to a personalised UX engine: ContentWise 5 incorporates an array of powerful new features, including simplified front-end integration, predictive browsing and personalised genres.”
The latest version of ContentWise pushes the limits of personalisation. By instantly connecting viewers to the most relevant movies, TV shows and live events at any time, across any screen, service providers have the tools they need to deliver engaging and captivating content that will be sure to increase their revenues.