Rostelecom, Russia’s national telecommunications operator, is to create a media joint venture with the All-Russia State Television and Radio Broadcasting Company (VGTRK), Russia’s leading producer of pay-TV channels for cable and satellite broadcast. The JV will be made up of VGTRK’s Digital Television and Rostelecom’s subsidiary NKS-Media.
The main aim of the JV is to accelerate the development of the combined media assets in the field of production and distribution of semantic pay-TV channels for cable and satellite broadcast. The participation in creation of Russia’s leading producer of semantic pay-TV channels, together with one of the country’s largest media holdings VGTRK, will provide Rostelecom with access to an expertise of high-quality original content creation. In addition, this will also enable the company to benefit from economies of scale.
The deal is structured as follows:
Rostelecom will acquire ordinary registered uncertified shares of Digital Television during its additional share issue and receive 25.33 per cent of Digital Television’s voting shares. Rostelecom will pay for these shares using 100 per cent of its equity interest in NKS-Media and RUB 250 million (€3.62m) in cash.
Rostelecom’s assets contribution to the JV amounts to more than RUB 1 billion.
Sergey Kalugin, President of Rostelecom, said the operator had considered a number of scenarios for the further development of its TV channels and had made the decision to consolidate them with VGTRK media assets, becoming a shareholder of the leading player on semantic pay-TV channels market. “We believe they will generate greater value as part of a larger JV with VGTRK rather than attempting to develop our media business as a stand-alone entity. This will enable the combined company to obtain a much stronger position in the market, manage its costs more efficiently and enhance a leadership in quality of content,” he explained.
About the Joint Venture assets:
OJSC Digital Television and its subsidiaries (Digital Television Group) distribute 13 semantic TV channels of various genres such as ‘Russian Novel’, ‘Russian Bestseller’, ‘Russian Detective’, “My Planet’, ‘Science 2.0’, ‘Country’, ‘Dress’, ‘History’, ‘IQ HD’, ‘Mult’, as well as VGTRK’s channels ‘Sport’, ‘Sport 1’, ‘Fight Club’. The group is also planning to launch its new channel ‘Living Planet’.
LLC NKS-Media operates and distributes the following TV channels: ‘Mother and Child’, ’24Techno’, ’24 Doc’, ‘Scary HD’, ‘Real Scary TV’ and ‘Amusement Park’, as well as the Ural Internet portal ‘u-mama.ru’, an information and entertainment website for parents.
Rostelecom has over 11.0 million fixed-line broadband subscribers and over 7.8 million pay-TV subscribers, 2.5 million of which are subscribed to Rostelecom’s IPTV services.