UXP Systems is collaborating with Ericsson to enable operators to deploy the MINT Unified Services Platform on Ericsson Mediaroom IPTV platforms. With MINT, operators can simplify next generation user access and onboarding, and create universal profiles for personalised experiences, allowing them to deliver engaging viewing experiences for customers. This combined solution enhances the operator’s ability to monetise next generation services, provides a consistent, personalided user experience across all screens, and maximises their competitive posture in the markets they serve.
“The collaboration between Ericsson Mediaroom and UXP Systems’ MINT Unified Services Platform empowers Ericsson to provide operators with the most compelling TV services. Personalisation will be at the forefront of the viewing experience, allowing users to create their personal profiles, receive video on demand recommendations, and blend cloud services into their TV profiles,” said Ben Huang, Vice President of Marketing of Product Area Mediaroom at Ericsson.
“Ericsson Mediaroom is leading the way in terms of personalisation and integrating traditional content with over-the-top content. However, many operators still don’t have the flexibility in their back-office subscriber platforms to accommodate OTT user onboarding, create user profiles and integrate personal cloud services into IPTV,” said Jim MacDonald, VP Sales & Marketing at UXP Systems. “By combining the MINT Unified Services Platform with the world class Ericsson Mediaroom platform, operators can transform offerings and provide integrated, user-centric experiences across any screen.”