Advanced Television

M-GO taps Beamr to optimise video streaming

January 6, 2015

Beamr, an imaging technology company, and M-GO a growing, premium transactional VoD service and joint venture between Technicolor and DreamWorks Animation, have announced that M-GO is using Beamr Video to provide a best-in-class user experience for the company¹s premium streaming service.

Based on a patent-pending perceptual quality measure, Beamr Video automatically reduces the bitrate of any H.264 or HEVC HD and 4K video stream by up to 50 percent while retaining the full perceptual quality and format of the original file. Beamr¹s technology enables a smoother streaming experience with reduced buffering and faster stream starts, resulting in increased ARPU and higher customer satisfaction, in addition to reduced distribution costs.

“M-GO is committed to delivering premium content and the highest user experience possible over every medium and device,” said Samir Ahmed, CTO of M-GO. “It is M-GO¹s strategy to leverage the best available technologies to address the growing bandwidth squeeze challenge. We found Beamr¹s technology to deliver network-friendly streams with excellent image quality, resulting in enhanced user experience and significant cost savings.”

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