Advanced Television

Twitter activity indicates show prospects

January 14, 2015

Research firm Nielsen has carried out an in-depth study of the effects of Twitter activity around new shows in an attempt better to inform ad agencies and broadcasters of likely success.

Following the autumn 2014 premiere season, Nielsen evaluated how

This content is restricted to site members. If you are an existing user, please login. New users may register below.

Existing Users Log In
New User Registration
*Required field

Categories: Ads, Advertising, Articles, Consumer Behaviour, Markets, Research, Social Media