The Media Mastermind keynote will be part of the MIPTV conference programme, which this year takes as its theme “The Millennial Shift”, tapping into the heart of this savvy generation of media users whose habits are shifting to newer forms of entertainment.
Darroch became Group Chief Executive of Sky following the acquisition of Sky Italia and a majority interest in Sky Deutschland, which transformed the pay-TV and home communications company into one of Europe’s leading investors in content. The MIPTV keynote will be the first time he addresses the international media industry since completing the transaction.
Darroch commented: “2015 will be a great year for entertainment programming on Sky. The launch this month of Fortitude, our most ambitious drama yet, and the first to launch simultaneously across all five of our markets, is just the first in a slate of exciting new shows that we are bringing to screen this year. I look forward to coming to MIPTV 2015 to lift the lid on our plans and talk to the industry about the scale of the opportunity as we work together to create a powerhouse for TV content across Europe.”