Australia’s Seven Network has launched its coverage of the Australian Open tennis tournament in Melbourne with the choice of live coverage of the tournament across two channels – Channel 7 and 7TWO – with the Channel 7 coverage switching to 7mate at 6pm for the hour of news and public affairs.
The launch of the PLUS 7 HBBtv service on Freeview Plus means that viewers will also be able to watch every match from 16 broadcast courts, in addition to the Channel 7 and 7TWO coverage streamed live on mobile, tablet and desktop devices.
“This is what we’ve been working towards. Finally, the viewer – no matter where they are – becomes the producer and director of their own live coverage. They get to call the shots,” said Seven CEO Tim Worner. “It’s perfect for these events where so much action occurs simultaneously. It’s a reflection of our commitment as a company to keep on challenging ourselves to innovate and build on what is already an outstanding broadcast.”