Spain’s La Liga breaks YouTube records
January 19, 2015
From David Del Valle in Madrid
Spain’s top football league La Liga is breaking records with its YouTube channel which has reached over 100 million plays since its launch two years ago.
La Liga channel, operated by Mediapro, owner of the football TV rights, currently has 560,000 subscribers and has distributed 250 million minutes of video since 2012.
Mediapro is intensifying its International strategy to extend the channel throughout all distribution means and social networks. The company recently signed a deal with Twitter to bring Spanish football to a world audience.
Video clips from La Liga are made available via Twitter using Twitter’s Amplify tool that enables users to attach videos to tweets in real time with La Liga making highlights of every game for users around the world as they occur.
Through @LaLiga, La Liga will broadcast audio and video content, including goals, player interviews and players comments before, during and after each game. With the deal, La Liga becomes the first European league to be available both in video and audio on Twitter, along with the NBA, NFL and MLB.
La Liga has been ranked as the European national competition with highest number of international followers.