BBC revamps news app
January 21, 2015
The BBC’s News app has been given a major overhaul with the goal of offering a more “personalised” service. In addition to pre-existing sections – including Top Stories, UK, sports and Politics – users will be able to add specialised feeds of their choice.
The revamp is part of a wider shake-up, which will also involve major changes to the look of the BBC’s news website.
“We know we have got a very large number of people who used the existing app and they really like it,” said Robin Pembrooke, general manager of news products at BBC Future Media. “But we also know that a number of users express frustration at things they can’t do – there’s no local news, it’s not the full range of stories, and there’s little ability to personalise. It will be a big change for a number of people, so we are trying to provide a warning up front. We’ve got easy guides on how to use the new app, and there’s in-app tips to help people use it.”
The app is being rolled out to Android and iOS devices in the UK this week. An app for Amazon devices is set for release within three weeks, and global editions will follow.