Civolution’s Teletrax, a provider of real time analytics and TV synced ads, will offer TV-synced contextual multi-screen advertising during Super Bowl XLIX on February 1st. Teletrax’s live event triggers solution allows advertisers to programmatically place digital and contextually relevant advertisements simultaneously when there is a touchdown, field goal, turnover, unsportsmanlike conduct or any other marquee action during the game.
This solution enables advertisers to ‘own’ crucial moments during Super Bowl XLIX, thereby engaging the audience in a unique and innovative way. Ads will appear in real-time across the most visited social media platforms, mobile apps and websites.
Alex Terpstra, CEO, Civolution, commented: “Super Bowl is the most watched TV programme in the US With more than 110 million viewers, it provides advertisers with a unique opportunity for cross-screen marketing. The placement of contextual digital ads will increase engagement and amplify the overall brand message.”
Teletrax automatically identifies key moments in real-time during live events. Upon detection, the system sends signals to the agency’s programmatic bidding platforms, enabling them to bid for inventory on social, mobile and online. Within seconds of the event, a digital ad appears on the target audience’s smartphone, tablet, or laptop.