On February 9th, Fox International Channels (FIC) it will consolidate all of its 126 Fox channels outside the US under a single brand positioning and network package. This worldwide simultaneous rebranding will take place in conjunction with the return of Fox’s international hit The Walking Dead.
Excluding the US, Fox entertainment reaches 244 million households in 126 countries and 33 languages globally, including over 8 million households across Hong Kong & Southeast Asia, making it the largest entertainment channel brand in the world.
The move builds upon findings from an on-going worldwide brand study commissioned by FIC to measure the strength of channel brands in 24 countries outside the US. The most recent survey, conducted in Q4 2014 by Phoenix Marketing International, shows that Fox continues to be the #1 network in brand awareness and brand strength worldwide. Fox delivered 95 per cent brand awareness, and beat all others for overall brand strength.
“What makes Fox exceptional is our ability to offer viewers all over the world the best shows in the world, and deliver them first, well before anyone can see them anywhere else,” said Hernan Lopez, President and CEO, Fox International Channels. “This power to bring the best first is the definition of the Fox brand across all platforms both linear and non-linear and it is what inspires so much viewer loyalty.”
In addition to The Walking Dead, Fox’s biggest hits in Hong Kong & Southeast Asia include The Simpsons and Marvel’s Agents of Shield. Fox’s next major global date and date launch will come in May with the psychological thriller Wayward Pines.