Fisu, Perform extend coverage of University Games
January 23, 2015
Perform, the digital sports content group, will deliver live and on-demand coverage of the upcoming Winter Universiade on behalf of Fisu, the International University Sports Federation. The announcement marks the renewal of a media services agreement between Perform and Fisu for an additional four years, with Perform having provided streaming, content management, marketing and promotional services for Fisu TV since 2011.
The new agreement will see Perform build and manage the live/VoD Fisu TV streaming platform, delivering free-to-view news and live event coverage from Fisu championships and competitions, as well as distribution of content across ePlayer, Perform’s industry leading sports Vo platform that reaches more online global sports fans than any other.
Fisu’s (Fédération Internationale du Sport Universitaire) main events are the Summer and Winter Universiades, as well as World University Championships.
Dejan Susovic, Media & Communications Director at Fisu, commented: “We are passionate about encouraging competition and sporting spirit amongst universities, and as we continue to make our events greater on each occasion, we are pleased to be able to bring enhanced coverage of the events to viewers and fans around the world. With the help of Perform we have continued to develop our online presence and broadcast great coverage of our events, and we look forward to extending this partnership for a further four years.”