Broadband provider Sky will block adult content by default, unless users opt out. The decision was announced in a blog post and will be phased in over coming weeks.
Sky’s Broadband Shield is designed to filter out content deemed to be unsuitable for children aged under 13. It has been offered as default to new customers for a year. But now the firm has decided to also offer it to all its existing customers, some 5.3 million in total.
In her blog post, Lyssa McGowan, Sky’s brand director, explained why it was changing its policy. “What we’re doing now is simply making sure that the automatic position of Sky Broadband Shield is the safest one for all – that’s ‘on’, unless customers choose otherwise.”
Following suit, TalkTalk has also announced that its customers will automatically receive filtered access to the Internet unless they opt out.