Carrefour launches VoD with UltraViolet
January 27, 2015
From Pascale Paoli-Lebailly in Paris
French supermarket chain Carrefour has launched its own online VoD service branded Nolim Films. The service, which offers 3,000 cinema and TV episodes at launch, aims to offer the richest library on the French market in the medium term.
Nolim Films isn’t aiming to compete with existing SVoD platforms such as CanalPlay or Netflix, but seeks to attract viewers who want to download or stream a single title whenever they want and on any connected device.
Incentives include movie titles just four months after their French cinema release, including Fury, The Hobbit : Battle of the Five Armies and Interstellar all available in February, as well as ‘day After US’ TV series. “Each day, dozens of films and TV series will be added to the library” commented Emmanuel Rochedix, Carrefour’s Director of Culture.
Titles will be priced between €1.99 and €4.99, depending on whether they are rented or purchased outright.
As a partner of UltraViolet, Carrefour will allow customers buying a DVD or a Blu-Ray in its supermarkets to also get the digital copy free of charge.
“Carrefour is the first supermarket group to back UltraViolet in France. Our offer is unique as it combines both a physical and digital video offering,” Rochedix adds.
Nolim Films is accessible from nolim.fr website and dedicated app.