SmartLabs has announced the implementation of its interactive TV solution at Caucasus Online and the successful migration of the existing subscriber base to the upgraded TV service.
Caucasus Online is Georgia’s leading broadband provider with a internet subscriber base of up to150, 000 homes. Following an open tender SmartLabs was selected to upgrade the existing IPTV infrastructure, with its market leading SmartTUBE Service Delivery Platform (SDP), SmartMEDIA suite of on-demand solutions and SML-482 STBs from SmartLabs.
The service upgrade has been completed in less than six months and without service downtime or customer disturbance. The new service includes an improved user interface with simplified navigation and new services and has been deployed onto dozens of thousands of legacy Motorola STBs as well as the SML-482 STB from SmartLabs.
Having upgraded the infrastructure, the operator retained all of its most popular TV services. With the improved usability, higher performance and service appeal, the demand for services familiar to subscribers has grown substantially.
As a result of the IPTV service upgrade and the successful rebranding of Caucasus Online a significant increase in the demand for the service has been reported. In the near future SmartLabs and Caucasus Online plan to extend the TV services further with the introduction of OTT multiscreen services.
“We are really happy that our expertise has enabled migration in record time and allowed the customer to meet their deadlines. In a joint project with Caucasus Online, SmartLabs has once again demonstrated its capacity to deliver the operator’s chosen strategy to develop its TV services. This project capitalizes on our proven track record of quick STB migration to a new platform, helping to extend STB life cycle and enrich the TV service offering available to legacy STBs. ” says Mikhail Grachev, SmartLabs CEO. “The operator has provided its customers with new services and enhanced interface, resulting in higher customer loyalty and new revenue streams.”
“New Caucasus Tv is technologically more sophisticated product, with more user friendly functionality and visual, it’s more flexible and interactive. We already have a very positive feedback from the subscribers. Our existing customers as well as the new ones really enjoy new services and interface. And most important, new IPTV allowed CO to position company as a strong, influential and worthy competitor in this field.” States Nikolai Tchiaureli, CEO, Caucasus Online.