Advanced Television

Cricket World Cup set for India 4K coverage

January 29, 2015

By Colin Mann

Pay-TV operator Star India has revealed an ambitious broadcast plan for its coverage of the forthcoming ICC Cricket World Cup 2015 in Australia and New Zealand, with seven matches including the semi-finals and final set to be broadcast in 4K.

Earlier in January 2015, Tata Sky launched the country’s first 4K set-top box, to be available for existing and new subscribers. Prospective subscribers were invited to reserve their Tata Sky 4K STB for Rs 6,400 (€87) while existing subscribers could acquire the box for Rs. 5,900.

The coverage includes India’s opening match against arch-rivals Pakistan, and is set to be the first ever global broadcast of cricket in 4K.

Star India COO Sanjay Gupta noted that the last tournament was watched by 90 per cent of TV viewers in the country, making it the largest aggregation of consumers possible. “We will introduce many firsts and innovations in sports broadcasting to take the great game of cricket to the next level and provide an unprecedented viewing experience to the millions of cricket fans in India,” he promised.

Star is also adding two new HD channels to its sports portfolio, Star Sports HD 3 and Star Sports HD 4, as a lead-up to the tournament., will offer live streaming and 24×7 VoD accessible through the web, WAP and apps on more than 200 devices.

Categories: Articles, Broadcast, UHD, Ultra-HD/4K, VOD