French broadcaster TF1 will launch the first SVoD service targeting kids in France on February 5th.
Branded ‘TFou Max’, TF1 says the service isn’t seeking to compete with Netflix or other French VoD platforms such asCanalPlay, but to take advantage of children’s growing non-linear viewing.
Targeting the 3-12 year-old demographic, with specific sections for the preschoolers, the 6-8 demographic and the 9-12, TFou Max will be available for €2.99 a month during a promotional launch period, and €3.99 afterwards.
The new service will be accessible on computers, Android and iOs smartphones and tablets as well as connected TVs from Orange and Bouygues IPTV boxes.
While TF1 group is currently talking with other operators, TFou Max will be comprised into the new family option Orange is set to launch in early February, and will be available on Bouygues’ Bbox Miami until July 31st. Also compatible with Chromecast dongle, the platform allows offline viewing.
The line-up will be refreshed monthly, and will largely feature animated programming (around 80 per cent) alongside a selection of wildlife documentaries and live-action content.