The International Tennis Federation and global sports channels network beIN SPORTS have announced a strategic media rights partnership for Davis Cup by BNP Paribas and Fed Cup by BNP Paribas.
The seven-year agreement, signed this week by ITF President Francesco Ricci Bitti and the CEO of beIN MEDIA GROUP Nasser Al-Khelaifi, commences in 2015 and is the largest television and digital rights deal in the history of Davis Cup and Fed Cup.
The partnership between ITF and beIN SPORTS is designed to increase the global exposure and quality of Davis Cup and Fed Cup coverage across both linear and digital channels to the benefit of the millions of tennis fans around the world who follow the competitions.
beIN SPORTS will work closely with ITF and their existing broadcasters, as well as produce and televise the competitions across its channels in some parts of the world.
“The ITF is proud that beIN SPORTS has agreed to become the official global media rights partner for Davis Cup and Fed Cup,” said ITF President Francesco Ricci Bitti.
“I want to thank beIN MEDIA GROUP CEO Nasser Al-Khelaifi and Deputy CEO Yousef Al-Obaidly, who were instrumental in the negotiation of this contract, and let them know how much we look forward to working with them to increase even further the television viewership and digital presence of Davis Cup and Fed Cup around the world. Just a few years ago, I went to the launch of beIN SPORTS in Paris and I have been impressed with the tremendous growth of the company and the quality of their productions. Our competitions are in good company with the other major sports federations and brands associated with beIN SPORTS.”
“The naming of beIN SPORTS as the official global media rights partner of the ITF launches a new model for television and digital coverage of the ITF’s flagship competitions that will deliver more and better coverage for our fans around the world across all platforms,” said ITF Executive Vice President Juan Margets.
“Following an 18 month review process, it became clear that beIN SPORTS would be the best partner for the sport’s World Cup of Tennis – Davis Cup and Fed Cup – from a coverage, viewership, content and production perspective.”
beIN MEDIA GROUP CEO Nasser Al-Khelaifi said beIN Sports was “extremely proud” to become a long term partner of the ITF. “We believe that Davis Cup and Fed Cup are great occasions within the tennis calendar showcasing the best of the game in a unique national team environment. Tennis is a fundamental part of our international sports programming and we look forward to working with the ITF to grow these competitions across the world.”