UK comms and entertainment provider TalkTalk has revealed its best ever results for mobile, TV and fibre. Between September and December, 115,000 more homes signed up to TalkTalk TV, 50,000 took mobile and 88,000 signed up to fibre. The number of overall broadband customers increased by 15,000, while the number of customers choosing to leave TalkTalk fell to its lowest ever reported level. The company also anticipates a positive effect of its recently-launched quad-play package.
The growth in mobile means that c.10 per cent of customers now take TalkTalk Mobile. In November 2014, TalkTalk launched its first ever quad-play package, where Plus customers get a free SIM with 100 minutes, 250 texts and 200MB of data a month, worth £90, along with their TV, home phone and broadband services. The positive customer response helped TalkTalk Mobile take 11 per cent of the UK SIM-only market in December, ahead of Vodafone and Tesco Mobile.
TalkTalk TV also continued to go from strength to strength, as another 115,000 customers signed up to TalkTalk’s YouView packages. It claims still to be the fastest growing TV service in the UK with 1.3 million customers; a third of TalkTalk homes. TalkTalk champions flexible TV and lets families dip in and out by adding additional channels, or ‘Boosts’ for just a month at a time, with no on-going commitment. Sky Movies was the most popular Boost during September and December, followed by a combined Sky Sports and Movies Boost. Disney’s Oscar-nominated Maleficent was the most popular film rental, followed by Mrs Browns’s Boys D’Movie and Dawn of the Planet of the Apes.
As part of its commitment to continually improve its content offering, Internet TV network Netflix is now available on TalkTalk TV.
This follows the recent announcement that TalkTalk has acquired pay as you go digital movie and TV service, blinkbox Movies in a deal that will accelerate development of TalkTalk TV by delivering key services significantly faster, such as a TV app to customers for in and out of home viewing on multiple devices.
According to TalkTalk, the significant drop in the number of customers leaving is also a reflection of the continuous effort and investment that is going into improving the customer experience.
Tristia Harrison, Managing Director of Consumer, said it was “great” to see even more of its customers make significant savings on their household bills by bundling more of their services together with TalkTalk. “The response we’ve seen to our mobile offering makes us excited about the future of quad-play, and the fact that we continue to be Britain’s fastest growing TV service, demonstrates the huge demand from consumers for flexible, value-for-money packages. We’ve always been clear that our mission is to help make families across Britain better off. It’s exciting to see our plans accelerating and more TalkTalk homes benefiting as a result.”