Vobile acquires Rentrak’s PPT business
February 5, 2015
Vobile, a specialist in content protection, measurement and monetisation services, has acquired the Pay-Per-Transaction (PPT) business from Rentrak, an expert in measuring movies and TV everywhere.
Vobile will hire all Rentrak PPT employees and continue to operate in their current Portland, Oregon office location. The PPT revenue sharing system enables retailers everywhere, regardless of size, to increase both the depth and breadth of their video inventory, better satisfy customer demand, and more effectively compete in the marketplace. The PPT business was the foundation that transformed the predecessor company, National Video, into Rentrak.
“Vobile has been a trusted provider of premier services in content protection, measurement and monetization to movie studios and TV networks for nearly a decade,” said Yangbin Wang, CEO of Vobile. “We are very pleased to be able to work with Rentrak to acquire the complete team along with the Pay-Per-Transaction revenue sharing system, which has three decades of excellent track record in helping clients make more profit with less risk. By integrating the PPT system with our VDNA platform, Vobile will enable content owners and distributors to maximize their revenues in the mobile Internet era. We look forward to serving all our existing customers and many more.”