Advanced Television

Generations divide on device preferences

February 6, 2015

A study designed to help marketers engage the right generation on the right screen has found marked differences across generations in respect of how generations use digital devices to perform daily activities, to consume content, and to shop online.

The study, Getting Audiences Right, from

This content is restricted to site members. If you are an existing user, please login. New users may register below.

Existing Users Log In
New User Registration
*Required field

Categories: Articles, Companion devices, Consumer Behaviour, Content, Mobile, OTT, OTT, Research