Rovi has announced that A+E Networks has selected Rovi Ad Optimizer to enable data-driven audience selling to help improve advertiser performance by more efficiently reaching their target audiences. Ad Optimizer will help A+E Networks more effectively use inventory and create more value across its linear television channels while offering its advertisers more precise data-driven audience targeting.
Rovi’s Ad Optimizer offers advanced campaign management and media planning functionality to help programmers build and execute audience-based data-driven media plans utilizing available datasets and the Rovi analytics engine. Ad Optimizer can process viewing data from set-top boxes, panel sources such as Nielsen and Rentrak, as well as from multiple third-party consumer data sources. The anonymized insights are used to more accurately forecast and provide deeper insights into audience profiles that can help identify target audiences across inventory more efficiently.
“Rovi’s analytics platform will allow us to offer our advertising customers similar levels of data-driven audience targeting that they’ve become accustomed to with digital media,” said Mel Berning, president, chief revenue officer, A+E Networks. “We are excited to leverage the power of the Rovi Ad Optimizer because it allows us to manage our inventory more effectively, which will further differentiate A+E Networks in our ability to deliver even more value to our advertisers.”