ITV has launched its new Saturday Night Takeaway app for iOS and Android devices. The app, sponsored by Morrisons as part of its fully-integrated partnership with the show, offers viewers interactive features as well as all the exclusive news, games and quizzes from the series.
The official app allows users to show their support around the daredevil Ant vs Dec challenges as the presenters go head to head against each other in the programme. Users will have the opportunity to choose to support Ant or Dec in their live challenge and for the first time, win a cash prize if they pick the winning presenter. Further digital activity for the series also includes a brand new user generated content feature, giving users the chance to impress the Supercomputer by sending in their videos of their hidden talents with the most unique and entertaining clips broadcast live on-air.
Alongside interactive activity, the app will also allow viewers to go behind the scenes with exclusive videos, keep up to date with all the news and gossip from the series, relive the best bits from the show and take part in quizzes. In addition, users of the app will be able to follow Twitter conversations around the series with comments integrated into one simple feed.
Athena Witter, Executive Producer for Entertainment at ITV Online, said: “Saturday Night Takeaway is about family, fun and laughter and we wanted to offer our viewers the chance to take part in this experience with a new app. We know that audiences love to interact with our programmes, especially when they have the chance for their feedback to be featured live on-screen, and we hope the new app gives fans the opportunity to directly engage with the series.”
ITV worked in partnership with Made by Many to produce the Saturday Night Takeaway app. It is free and available to download now from iTunes and Google Play stores, for use on both 3G and WiFi.