Kannuu, a provider of search, discovery and recommendation solutions for the connected television and media industry, has released usage data from a major telecommunications and media content provider that shows the impact an enhanced discovery experience can have on increasing revenues.
Today, VoD and paid content purchases account for a significant share of profit for video and cable providers globally. However, experience shows that users become frustrated or lose interest and quit searching if it’s too difficult to find what they’re looking for. Providers that invest in improving the search, discovery and recommendation functions can expect to see a clear ROI from the resulting increase in paid content purchases.
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