Advanced Television

ONO and Kantar audience measurement deal

February 24, 2015

From David Del Valle in Madrid

ONO, the largest Spanish cable operator and the third largest pay-TV company, has reached an audience measurement agreement with Kantar Media whereby it will measure the behaviour and viewing habits of ONO´s subscribers.

Using its Return Path Data (RPD) technology, Kantar Media will collect and assess audience data for linear pay-TV, time-shifted consumption and VoD as well as the use of interactive applications from the users in all devices. The data from the service will be made available to ONO suing Infosys +, the TV analysis software platform developed by Kantar Media.

Currently, ONO, with over 700,000 pay TV subscribers, is distributing up to 170 linear channels and over 3,000 simultaneous programmes on its VoD service.

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