QVC, the global specialist in video and ecommerce retail, has selected London based Simplestream to provide live streaming and fully automated live-to-VoD services for its QVC UK and QVC Germany operations, with a potential to integrate Simplestream’s services to its other global operations.
At the core of its new online video workflow, QVC has deployed a highly customised version of Simplestream’s Media Manager software, which provides the global broadcaster with significant operational efficiencies and ROI through the use of a single system to manage complex multi-channel / multi-territory live streaming, video clipping and “catchup” service across its websites, apps and brands.
Central to QVC’s digital strategy is the ability for its viewers to be able to watch all of QVC’s channels and product demonstrations online, on any device and at any time. Multiple Media Excel HERA encoders have been deployed on-site at QVC to provide high-quality, low-latency live streams of up to 16 QVC channels.
Simplestream Founder & CEO, Adam Smith, commented: “our work with QVC has been highly complex but equally rewarding as we have replaced multiple vendors across multiple territories with our unified Media Manager solution, providing a powerful video workflow ready to deliver and adapt as consumer’s viewing habits continue to evolve. We are looking forward to extending the solution into other markets and to help QVC extend its reach onto more platforms”.