Advanced Television

Most content monetisation comes from current season

February 25, 2015

FreeWheel’s Q4 2014 Video Monetisation Report has observed that the vast majority of monetisation comes on a show’s current or most recent season. The fact that this trend is even more pronounced this quarter in particular, where linear programming is most likely to be new, reinforces the importance of ad-supported digital video’s role within the TV ecosystem.

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