Latest numbers from Telstra (Australia’s leading telecommunications and media company) show significant ROI from Kannuu’s content discovery technology for MVPDs and MSOs. Meanwhile Kannuu has opened a European office in London to accommodate growth – and the word is getting out.
Telstra Numbers Show Strong Value Proposition:
• Kannuu drives increased user engagement, produces 3.8 per cent uplift in purchases
• Implementation triples regular search engagement
• Seven-fold increase in discovery at peak viewing times
• Over 17 per cent of all purchases result from the Kannuu discovery platform
Eric Kearley, Director of IPTV and PayTV at Telstra commented, “We’ve experienced a noticeable improvement in customer interaction and satisfaction with the Kannuu technology…. ”