thePlatform, the white-label video publishing company and independent subsidiary of Comcast, has announced a new cooperative relationship as part of Synacor’s expanding end-to-end advanced video offering, serving TV programmers, operators and other major media companies.
Specifically, Synacor’s integrated solutions for its customers will include access to the thePlatform’s back-end video management system, mpx, for multiscreen video workflow, policy management, and playback services. Using mpx, Syncacor’s customers will gain access to a highly scalable, flexible, and enterprise-grade video publishing system to support their expanding video businesses. thePlatform’s newly added capabilities will work in tandem with Synacor’s next-gen Startpage offering, PowerPlay Search & Discovery/Metadata platform, award-winning Cloud ID Authentication services, and Synacor’s recently acquired live linear technology from NimbleTV.
“On behalf of our customers, Synacor is committed to providing subscribers with the most robust and versatile video solutions available, across any screen,” said Himesh Bhise, CEO of Synacor. “Leveraging thePlatform’s mpx system will enable us to meet the dynamic and evolving needs of our customers in bold new ways. As operators and content providers develop their next-gen video strategies, we’re confident that Synacor will play a critical role behind-the-scenes to make them a success.”