Alibaba buys into TV production
March 4, 2015
Chinese e-commerce giant Alibaba has invested $383 million in TV programme producer Beijing Enlight Media. The move follows investments by Alibaba worth more than $3.1 billion in the entertainment industry last year as the company aggressively expands into film and entertainment content.
Alibaba executives have laid out a vision of selling digital content and entertainment, including film, television and video games. The world’s largest e-commerce company has invested in online video streaming sites, internet TV hardware, sports, film production and video games.