Portugal ended 2014 with around 3.35 million pay-TV subscribers, an increase of 179,000 on the end of 2013 (+5.7 per cent) and 56.000 more (+1.7 per cent) than in Q3 2014, accounting for a 56.5 per cent penetration rate
Market leader, the Nos group, has a 44 per cent share, followed by PT Comunicações/Meo (42.2 per cent), Vodafone Portugal (7.5 per cent) and Cabovisão (6.2 per cent). Vodafone registered the highest growth in net additions during Q4 2014, a trend that has been repeating itself since the end of 2013.
Cable TV remains the main pay-TV distribution technology, with 40.8 per cent of total pay-TV subscribers, followed by xDSL/IP with 22.6 per cent. Fibre optics (FTTH/FTTB) continued to grow (+32.6 per cent y/y) and now represents 18.7 per cent, surpassing DTH (17.9 per cent) to become the third pay-TV distribution platform in the country.
According to figures released by the National Communications Authority (Anacom), total pay-TV revenues (stand-alone and in packages) amounted to €1.35 billion (+9.8 per cent y/y).
Of the total pay-TV homes in Portugal, 67.2 per cent had more than 80 TV channels, while 18.6 per cent had access to premium TV channels.