Revenue generated by the Chinese online video market reached 23.97 billion yuan (€3.46 billion) in 2014, increasing 76.4 per cent from a year earlier and helped by the sale of self-produced content rights, according to consulting firm iResearch. The fast growth of last year’s revenues was mainly driven by the sales of home-produced content to broadcasters rather than profits generated from advertising, the firm said.
From the beginning of 2014, the majority of China’s
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