Eurosport brings MLS to Europe
March 6, 2015
By Nik Roseveare
Eurosport has signed an agreement with Major League Soccer (MLS) to broadcast MLS matches in all Eurosport’s European territories (except the UK), starting with the kick-off of MLS’ 20th season this March. The deal runs from 2015 to 2018 during the 10 month football league season (March to December).
The four-year deal includes exclusive TV and digital rights for all regular season matches, the AT&T MLS All-Star Game, MLS Play-Off matches and MLS Cup. Games will be broadcast on both Eurosport and Eurosport 2 and made available through the Eurosport Player, Eurosport’s online subscription service.
Peter Hutton, CEO, Eurosport Group commented: “It is a pleasure to be able to announce our support for the long term vision of the MLS. We see the recent signings of Steven Gerrard and Frank Lampard as further proof of the willingness of the league and its owners to invest in globally recognised names. This can only help us grow the MLS internationally, where we will look to show the league both live and in prime time to reach the maximum possible European audience. As we continue to improve the quality of Eurosport across the region, the new deal with the MLS is a significant step to increase our live football content as well as a sign of our belief in the potential of the league to continue to grow”.